It all started in our Austin, TX kitchen where we experimented combining flavors we love from traditional Indian cuisine with our favorite sweet treat: chocolate. We source our cacao from the Tumaco region of Colombia and Idukki Hills region in Kerala, India, then roast, crack, winnow, grind, flavor, temper and wrap all our bars by hand striving to create the highest of quality bean-to-bar product. From the beautiful packaging inspired by Indian textiles, to the gorgeous bars themselves, Madhu chocolate is a true labor of love.
One consistent source of inspiration is Harshit's mom. She is a wonderful cook and always has inventive recipes. Not to mention, she makes an amazing chai. She is the reason why Harshit grew up with so much passion for food. Because she has been a great inspiration since the inception of this business, we thought it would only be appropriate to give the business same name as her: Madhu. Madhu in Hindi means honey or sweet which we think makes total sense for naming a chocolate company. It is also the mantra of our lives 'Be Madhu to one another'.
- Owners, Harshit & Elliott
Chief Executive Officer, Chocolate Nerd. Harshit loves everything which is chocolate. His understanding of Indian flavors and spices has helped in creating these mouth watering chocolate flavors.
Chief Chocolate Officer, Flavor Guru. Elliott loves making chocolate from scratch almost as much as he loves his dog, and that is really saying something.
Sourcing the best ingredients is of the utmost importance to us. At Madhu Chocolate, we are committed to using ingredients that are sourced ethically, from single-origin farms where farmers get equitable pricing for all their hard work. The bean to bar process is a long and tedious one. It starts with roasting the cacao beans at the optimal temperature to enhance the beautiful nuanced flavors of the cacao beans, then cracking the beans and removing the husks to get beautiful, antioxidant-rich cacao nibs. Then these precious cacao nibs are ground for several days along with cocoa butter, sugar, and the Indian spices and flavors which help to make each bar a unique experience. Once the chocolate is extra smooth, it goes through a tempering process that gives chocolate bars their shine and perfect snap. The last step is hand wrapping each chocolate bar, and then they are ready for your enjoyment.
The most crucial process of chocolate making - refining cacao nibs along with other ingredients. Refining is the process of grinding our ingredients down until they become a smooth, liquid chocolate.
Once chocolate is all ready, we temper it and then hand wrap each chocolate bar in our beautiful Indian inspired packaging.
As 100% LGBT+ owned business, we believe that equality makes the world a more interesting place. That’s why we love partnering with other LGBTQ+ businesses such as Diaspora Co. and Prima Dora/Tiny Grocer.
South Asian Issues
As a 50% South Asian owned business, we believe that the value of the Indian/South Asian community doesn’t end with our flavors. That’s why we support WiseupTX, a non-profit organization dedicated to voter registration and education within the South Asian community of Texas.
We only have one planet, and we’re pretty sure we’re not migrating to Mars any time soon. We think there’s nothing more important than minimizing our environmental impact, which is why we have thought about it at every step in our process. From choosing to use machines with low energy consumption, to composting our cacao husks, to using recyclable packaging. Aiding the environment is an ongoing process, and one we are always working to perfect.
Slavery and child labor are some of the more depressing parts of the chocolate industry, and we are committed to avoiding those issues at all costs. The best way to ensure pay equity and fair labor practices is to grow the cacao ourselves, but we can’t do that here in Texas. So we have done the next best thing, and partnered with Uncommon Cacao for all our cacao beans. Their commitment to transparency is one of the best tools we have to select quality cacao that we can feel good about.